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š“3 tips for making your newsletter feel more personal
They're simple, but effective.
406 words ā¬ļø
Do you ever feel a little apprehension before creating and sharing something online?
I feel it sometimes when I publish my newsletters.
My goal is to create helpful content and continually validate my parking spot in your inbox.
The other day, I was looking for inspiration and came across a blog on Matt McGarryās website, Newsletter Operator.
In this article, he shares ideas on how to write stuff even if youāre a bad writer.
One idea stuck out, and itās perfect for newsletter writers.

This writing tip challenged my occasional digital stage fright (is that a thing?) because it made me realize that while newsletters are a one-to-many communication channel, they can feel like a one-to-one exchange if you do it right.
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But, as is with most tips, itās easier said than done.
So, I took his advice a step further with three ways to put it into practice:
Use your imagination.
Donāt just pretend you hit the āComposeā button on Gmail; actually do it.
Sometimes, I clam up when I open the composer on beehiiv.
When this happens, I literally open up Gmail and start writing my content there.
It takes the pressure off and helps me pretend Iām writing to one person.
When you try this exercise, think about:
The tone youād use when talking to one person.
The angle youād taken when sharing your thoughts.
Try to truly picture the person on the receiving end of your email. This simple (and maybe strange) exercise helps you transform your content from formal to friendly.
Use āyouā statements.
Youāll love this one because itās so simple.
Avoid blanket statements and address your readers by saying āyou.ā
When people see āyouā phrases, it almost acts as a signal that grabs their attention and makes a personal connection.
Encourage engagement.
End your emails with a question or a poll.
Make it clear you actually want to hear back from readers, and respond personally.
These exchanges deepen your connection with your readers and add another layer to the fact that your newsletter is a one-to-one communication.
How do you make your newsletters feel personal? Iād love to know (seriously.)!
PS: This week, I was featured in WordStreamās list of top marketing newsletters! š
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