🍴A $1K+ email transaction

302 words ⬇️

I was refreshing the sales page on our platform and spotted a new transaction.

But it wasn’t the amount that stood out—it was how they made the purchase.

They didn’t click the “Buy Now” button.

They clicked the logo at the top of the email.

A $1K+ sale from a piece of real estate most marketers ignore.

It got me thinking:

Your logo and other images aren’t just for decoration.

They present more opportunities for you to welcome your subscribers into your ecosystem.

The strategy for this email was simple—a monthly reminder for customers to use their credits before they expired.

More often than not, they didn’t just use their credits—they bought more.

This was already one of our best campaigns, but this small detail took it a step further.

Instead of clicking the logo and only having it magnified on the page. When they clicked, they were sent directly to the login page for their account.

I continued to do this in future campaigns, and someone would use it each time to start their purchase.

Aside from the obvious, like your CTAs, here's a quick checklist of linking opportunities in your email campaigns:

• Logo – Link to your homepage.

• Hero image – Drive traffic to a landing page or relevant content on your site.

• Footer – A simple “visit our site” link gives them another chance to explore more of what you offer.

Every email you send has hidden pathways to driving traffic back to your site, and depending on your business, this could mean revenue.

Don’t let them go to waste!

If it’s clickable, it’s linkable!