🍴Alex Hormozi is right

Unless you need help, I can bet the majority of time when shopping, you want to be left alone when you step in a store.

You’re fine with the quick exchange of pleasantries as you walk in, but, the ongoing cat-and-mouse pestering makes you question why you ever left your house.

How do you feel when they keep tailing you and telling you about the sales or better yet, opening a charge card with them?

If I had to guess you’re annoyed and probably don’t do anything they say as a form of protest.

The same can be said for your marketing messaging.

When your content’s consistently pushing a sale, people put up a wall.

Anytime you post, they’ll block you out and turn their attention to something else.

Now, let’s think about good marketing messaging.

Instead of you forcing them to listen to you, you show you’re listening to them

Instead of telling them to buy something, you serve as a guide helping them find a solution (your product/service).

Instead of feeling forced, they feel empowered to buy.

Instead of feeling like they had no choice, they feel the choice was theirs.

Instead of feeling sold on something, they felt like they bought something.

That's the sweet spot.

LinkedIn Prompt

I love LinkedIn and think there’s a ton of opportunity for people to build their name.

The first step in doing that for yourself is regularly sharing content and engaging with other (there will be a post on that later).

For now, use this prompt to create a post of your own:

Who do you look up to in business? Why do you admire them?

Your answer could be a former boss or a well-known person like Alex Hormozi, Sara Blakely, Gary Vee, the list goes on.

Once you have your person in mind, you can share your favorite quote of theirs and a reason or two why you look up to them. Be sure to tag them!

Don’t overthink it. Just write!