🍴Are best practices really the best?

How often have you followed a “best practice” only for it to flop?

Because, same.

Here’s the truth - just because it has a “best practice” label doesn’t mean it’s best for your brand.

Take email marketing, for example.

There are days/times that are supposedly ideal for sending an email.

You teed up an email campaign, scheduled it for a Thursday morning, and…nothing.

Why? Best practices are based on averages - not the unique behavior of your audience.

So, instead of seeing them as absolute facts, see them as starting points.

From there, you can collect data to understand how your audience responds and uncover the days/times that work best for your audience.

Here’s the formula:

Test ➡️ collect ➡️ analyze ➡️ implement ➡️ repeat 🔁

When was the last time you challenged an industry “best practice?”