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The McDonald's CEO video is old news, but the lesson is evergreen.
Every headline can be a post; you just have to know how to do it.
HR professionals, marketing leads, brand strategists, and people who probably haven’t eaten a Big Mac in a decade were all posting about it.
They tacked on leadership lessons, brand voice breakdowns, and customer empathy takes.
The story gave them credibility, and their take made it interesting.
That's borrowed authority, and it's one of the most underused moves for professionals on LinkedIn.
You're already consuming more content than most people in your network. You read everything from industry reports and trade publications, all before 9 a.m.
Everything you read is a potential starting point for a LinkedIn post.
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Your job is to translate the news.
The article or the headline does the heavy lifting. You have to show up as the person who knows what it means for your industry, your team, your peers. That layer of "here's why this matters to us" is what makes it yours.
If you're not sure where to start, ask yourself these three questions:
What's the one thing here that actually surprised me? What does this mean for someone in my world? What would I tell a colleague about this over lunch?
Here's what it can look like in practice:
You have one of the most recognizable brands in the world and a CEO willing to get on camera.
And then you have him call the burger a "product."
The internet ate it up, and for all the wrong reasons. As a comms professional, I'm going into all my video sessions moving forward with this:
If it feels like a to-do, it's going to come off as a to-do.
Close with your take that pulls your network into the conversation.
Skip the link if you can. Instead, screenshot a line or stat from the article that really landed and attach it as an image and mention the publication by name. Same credibility without the algorithmic penalty.
You don't need to do this every day. At least once a month is enough.
See you next week! And bring a friend. There's plenty of room at the table: thelunchbreak.beehiiv.com/subscribe