🍴I'm making some changes

I started The Lunch Break🍴because I love writing. 

That third-grade creative writing class sent me down a path I never looked back on. 

I’m hooked.

So, with a love for writing, I put my idea out there.

We took our first Lunch Break on August 5, 2024, and for the most part, minus a few long weekends and the holiday break, I published every weekday at 12 p.m. EST. 

When I tell you I love this newsletter, I mean it. 

I’ve never felt more creative and excited in my career. 

But, as with most things in life, you set out with a grandiose plan, and as time passes, you realize there are other routes you can take. 

The destination remains, but how you get there looks a little different. 

That’s what’s happening with The Lunch Break 🍴

I’m not giving it up. I’m just approaching it differently. 

Instead of a daily email, we’ll enjoy our lunch breaks together on Mondays, Wednesdays, and Fridays with a focus on writing, social media, and email marketing. 

Why the change?

A daily email was a lofty mission.

I’d like to think I handled it well, but zooming out at the end of last year made me realize I was all over the map.

Scrambling to publish on time and struggling to find daily topics became more of a chore.

The more I researched and listened to the pros, the more I realized that:

1. I was on a fast track to burnout. 

2. I need to niche down to write better content.

3. I’ll alienate certain subscribers when I talk about topics they don’t care about. 

I know this has been an “all about me” email, but really, I’m spilling these beans because I want this to be all about helping you. 

So, starting Monday, January 6, we’ll meet three times a week to talk all things writing, social media (mainly LinkedIn & Threads), and email marketing. 

Here’s to a new plan and a New Year!