I started The Lunch Break🍴because I love writing.
That third-grade creative writing class sent me down a path I never looked back on.
I’m hooked.
So, with a love for writing, I put my idea out there.
We took our first Lunch Break on August 5, 2024, and for the most part, minus a few long weekends and the holiday break, I published every weekday at 12 p.m. EST.
When I tell you I love this newsletter, I mean it.
I’ve never felt more creative and excited in my career.
But, as with most things in life, you set out with a grandiose plan, and as time passes, you realize there are other routes you can take.
The destination remains, but how you get there looks a little different.
That’s what’s happening with The Lunch Break 🍴
I’m not giving it up. I’m just approaching it differently.
Instead of a daily email, we’ll enjoy our lunch breaks together on Mondays, Wednesdays, and Fridays with a focus on writing, social media, and email marketing.
Why the change?
A daily email was a lofty mission.
I’d like to think I handled it well, but zooming out at the end of last year made me realize I was all over the map.
Scrambling to publish on time and struggling to find daily topics became more of a chore.
The more I researched and listened to the pros, the more I realized that:
I was on a fast track to burnout.
I need to niche down to write better content.
I’ll alienate certain subscribers when I talk about topics they don’t care about.
I know this has been an “all about me” email, but really, I’m spilling these beans because I want this to be all about helping you.
So, starting Monday, January 6, we’ll meet three times a week to talk all things writing, social media (mainly LinkedIn & Threads), and email marketing.
Here’s to a new plan and a New Year!
Invite a friend to join us: https://thelunchbreak.beehiiv.com/subscribe