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The final few weeks of the year have a different energy.
There’s excitement because people take time off.
Stress because making everything magical while keeping a brain cell for yourself is... a lot. Exhaustion because, well, see the last bullet.
On LinkedIn, it's the same story. Some people sign off completely. Others passively scroll between wrapping gifts and avoiding their end-of-year to-dos.
When everyone's one foot in and one foot out, stopping the scroll requires a different approach.
This time of year, when attention is low, you’re not competing for engagement. You’re competing for mental space.
That changes what works.
You'll want to lean into:
Quick wins - something they can easily consume and/or save for later when they're back to their routine.
Stories - easier to consume than tactical deep-dives when mental energy is low.
Reflections - matches where people's heads are already at.
Light but valuable - not fluff, but not requiring heavy cognitive lift.
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What to avoid:
Hot takes that need debate (It's a joyous time of year! Don't dampen it with rage bait)
Multi-part frameworks requiring focus (they'll skip it)
Heavy "here's my 2026 strategy" posts (premature - they're not there yet)
Here are four prompts you can use right now:
Prompt #1: The "I almost missed this" story
When you look back at your year, what's a lesson you learned that came out of nowhere? It doesn't have to be your biggest win or a big mistake. Something that stands out, because it changed the way you see things.
Stories are easy to consume when people are skimming. And end-of-year doesn't have to mean "my greatest hits. Sometimes the small lessons hit harder.
Keep it to one moment, one realization
Start with the story, end with the lesson
Drop readers right into the moment
Prompt #2: The thing you're not doing in 2026
Pick one thing that no longer serves you. This could be a strategy that didn't work. A habit that drained you. A belief you're done with. A part of your daily routine you outgrew.
Everyone's thinking about what to ADD next year. You're giving them permission to SUBTRACT. That's refreshing.
Be specific about what you're dropping and why
Share what you're replacing it with (or not replacing it at all)
Keep this concise. This should feel decisive, not drawn out.
Prompt #3: The advice you'd give your younger self
Have you ever had a moment where you said to yourself, "If I knew then what I know now..."
Write about that.
Reflections feel natural right now. And framing it as a relatable learning moment makes it feel personal rather than preachy.
Don't make it a list - pick ONE piece of advice
Explain why you needed to hear it then
Connect it to what you know now
Prompt #4: The palate cleanser
Share something lighter closer to the holiday. A behind-the-scenes moment. Something that made you laugh. A tradition you love. Your Christmas tree. Let people in. Be yourself!
You don't have to be "on" 24/7. Showing up as a human builds trust, too.
Keep it short and preferably add a visual
No forced tie-in to work if it doesn't fit naturally
I know you're juggling a lot right now. If even one of these makes posting easier this week, that's a win!
Get 10 Extra Post Prompts
I just launched a free LinkedIn Prompt Guide. In it, you’ll get 10 prompts + a refresher on the MEAL Method to help you turn your answers into a month’s worth of content!