🍴It's a comment sandwich

261 words ⬇️

My advice isn’t anything revolutionary. It’s pretty basic.

But the basics are important.

Before AND after you post on LinkedIn, comment.

Think of commenting as your warm-up and your cooldown.

When you comment before posting, you:

• Prime the algorithm to notice your activity.

• Get your mind in “LinkedIn mode.”

• Encourage reciprocity. What you give, you get in return.

When you comment after posting, you:

• Keep your post active in the feed.

• Show LinkedIn you're a genuinely engaged user.

• Create opportunities for follow-up conversations on your post.

What I do and why

Every weekday morning, I follow a simple LinkedIn routine:

1. I spend five minutes commenting on others' content BEFORE I post my own

2. Post my content.

3. Take another five minutes to continue commenting on other people’s content.

I think of it like a comment sandwich, and I do it for a few reasons:

1. If I want people to comment on my posts, I need to put the time and energy into commenting on their content.

2. I follow super-smart people. Their content gets my creative juices flowing and sparks my own content creation.

3. Building on the last point, I’ve lost count of how many times I’ve repurposed my comments on other people’s posts to write my own. Check out my Comment Catalog to collect yours in one organized place.

Your turn

I’m challenging you to follow this routine for a week straight.

I can almost guarantee you’ll see an uptick in impressions and engagements.

The strongest LinkedIn profiles are built on consistency in creating and commenting.

Strengthen yours today.

Before You Go

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