🍴Did you know about this hidden metric?

In partnership with

Everyone’s obsessed with impressions. 

Sure, they show you how many times your content was displayed in the feed, but wouldn’t it be cool if you could actually see the source of the traffic?

That’s where the “Where You Appeared” metric comes into play.

This information lives in “Search Appearances” in your Analytics section.

It breaks down the sources of your visibility, like:

• Posts

• Search

• Comments

• Network recommendations

Here’s what I’ve learned from tracking this:

1. If my comments are driving most of my profile views, that’s my signal to press down harder on the gas. 

2. If search is leading, my headline and about me have the right search terms in them. 

3. If my posts are in the top spot, then my posting cadence and content are doing their job.

4. If network recommendations are leading the pack, LinkedIn is suggesting my profile to new people, which means my positioning is aligned with how the algorithm sees me.

Instead of guessing, you can see what’s working and act accordingly. 

How to use it

1️⃣ Check your “Where You Appeared” once a week.
2️⃣ Take note of your top two drivers.
3️⃣ Build next week’s actions around them.

What to do based on your #1 driver

If comments are #1, then…
Keep a 10-minute daily comment habit with 15+ word, thoughtful replies.
Here’s my Commenting Swipe File if you need help starting.

If search is #1, then…
Protect the win. Don’t rewrite, reinforce. Mirror your headline keywords in your About/Services, and add a few buyer-friendly phrases you already rank for.
Here’s my About Me Blueprint if you want to tighten yours.

If your posts are #1, then…
Keep up your publishing schedule. Audit your last 10 posts and double down on the formats that drove profile views (not just reactions).
Here are 12 ready-to-publish post topics to fuel your content calendar. 

PS My episode of Andy Milligan’s podcast, Marketing By Design, dropped last week. In it, I talk about all things LinkedIn and ghostwriting. Check it out!

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