- The Lunch Break🍴
- Posts
- 🍴Do you know why people buy?
363 words ⬇️
Don’t you love it when someone gives you a good newsletter recommendation?
Well, when Danny Trombley recommended Katelyn Bourgoin’s newsletter, “Why We Buy,” I pulled a Kip.
I genuinely learn something new in every email.
And now, I’m recommending it to you.
Who is Katelyn Bourgoin?
I’ll let Katelyn do the talking. Here’s her LinkedIn About Me:
It’s only nine sentences, but somehow, I feel like I “know” her from it.
What is it?
Why We Buy is made to help marketers like you and me understand buyer psychology to sell more.
Here’s her description:
Stop guessing what works. Get the free newsletter helping 63,353 marketing geeks to sell more (and look like a genius) using buyer psychology.
Why I like it
Here are my top three reasons why I smile when I see this newsletter in my inbox:
I love her writing style.
In my opinion, it’s GOALS.
Her tone and pacing keep you interested from start to finish.
It’s like you’re a fly on the wall. You can see Brad crossing his arms and looking all smug…
I love her sense of humor.
There are few things I love more than laughing.
Life’s serious enough, so I'm sold when someone can make me laugh while teaching me something.
Take this snippet from her newsletter about the Einstellung Effect.
It’s the perfect story to bring the lesson to life.
If you don’t know what it is, it’s basically that we’re all predisposed to solve problems in a specific way, even if there’s a better method to solve it.
I love the Tokyo Drift reference and the picture. I mean, how could you not laugh?
You actually learn something.
She explains the buyer psychology tactic WITH examples and then offers tips and advice on how the reader can use it too.
To me, this makes such a difference.
She could easily just summarize these tips and strategies and hand them over.
Instead, she shows us all the components like ingredients on a cooking show in those perfect glass bowls and then gives us a recipe to follow.
What about you?
Why We Buy is one of my favorites. What’s yours? Reply with recommendations!
Before you go
*That’s an affiliate link.