🍴Don't go to...

“DO NOT go to ____!!!”

That’s the message that caught my attention while scrolling Facebook.

Being naturally nosy…I mean, curious, I clicked the post from my mom group to see what this lady was talking about.

The “See more” button led to a cascade of cutting words as she recounted her awful experience with a local dentist.

Some moms joined in and shared a similar experience.

Others recommended local dentists they deemed “better.”

Then it hit me.

Online communities/groups are megaphones.

If someone has a bad experience, you can bet they’ll head to the group and share their cautionary tale.

If they have a great experience, they’ll share it there too.

What does this mean for small business owners?

You have to go above and beyond to create memorable (for good reasons) customer experiences.

If a customer has a problem, go out of your way to solve it.

If you have a loyal customer, find ways to surprise and reward them.

Give your current customers as much attention as you do the people you’re trying to convert.

Why?

Because you want them to rave about you to their peers.

It all starts with the experiences you create for them.

Put in the time and effort to make it exceptional.

Give your customers reasons to turn up the volume on their megaphones and talk favorably about you in their online communities!

Building on Beehiiv Recap: Just Ask

I used my Ask the Audience lifeline this week, which helped me gain two new subscribers!

Check out my Building on Beehiiv LinkedIn recap to learn more.