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Author

Maria Marchewka
June 04, 2025

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One of the first things a new business does is create a company page on LinkedIn. 

It's not the worst move; you need it. 

But it can't be a final move. 

You need to do more with LinkedIn.

Because let's be real, who's waiting to hear from your brand?

Who's refreshing their feed, hoping they see a post from you?

Yes, a company page serves a purpose, but if you stop there, you miss out on opportunities. 

The attention you want won't come from a company page, paid ads, or a repost from an employee (again, helpful, but not the whole picture).  

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Attention comes from building your executives' LinkedIn presence. 

People connect with people. 

So, if I were launching a new company and wanted to promote it on LinkedIn, I'd start with the C-suite. 

I'd build their profiles and make sure everything from the headline to the About Me section reflects who they are as professionals and people. 

I'd post 3x per week, sharing their stories of building their brand and what life looks like when they close their laptops. 

I'd make sure every DM, comment, and request gets a reply.

I’d show their work and introduce the brand through their stories.

This approach would create a halo effect.

People would start caring about you because you gave them a reason to.

And when they care about you, they care about what you’re building, too.

Your Turn

If you’re building something new, don’t wait until the brand is established to talk about it.

Start now. Show people what you’re working on and why.

Drop the breadcrumbs that lead back to what you're building.

Need help staying consistent?

Here are 12 ready-to-post LinkedIn ideas to help you get started.

They’re simple, non-cringe, and help you balance personal and professional updates.

Before You Go…

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