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š“Film Scores & Marketing Messages
Like a film score, our storytelling abilities bring our message to life.
Think about your favorite scene from your favorite movie.
I'd venture to guess what made that scene stand out for you was the music in the background.
The music
...built tension.
...created suspense.
...amplified the emotion of the moment.
Now, think back to that scene and imagine if there was no music.
If it were an action movie, thereād probably be a lot of grunting and weird leather-rubbing sounds because it seems like at least one person is always wearing a leather jacket.
Iām sure the scene would still be good. It just wouldnāt be āgreat.ā
Like a film score, our storytelling abilities bring our messages to life.
The details and examples we share work to amplify our messages, intensify emotions, and leave a mark that sticks with the reader.
What's your favorite movie scene?
Mine is the ending of Shawshank Redemption.
So fulfilling!!