🍴How I used LinkedIn's new feature (and why you should too)

A new piece of real estate to play with

Author

Maria Marchewka
May 21, 2025

In partnership with

357 words ⬇️

What the…?!

Did that just move?

It did.

Kayla Bryant’s cover photo wasn’t a static image, it was a slideshow. And a good one.

Side note: Did you watch my interview on Kayla’s podcast, The Marketing Chatroom, yet?

Wait… is this new?

A quick Google search confirmed it: LinkedIn Premium users can now upload up to five images as a rotating cover photo.

Naturally, I updated mine. I used Canva to pull it together in under 20 minutes.

I wanted the slides to flow with purpose from start to finish.

Here’s how I thought it through:

Slide 1: “LinkedIn growth requires…”
It opens with a bit of tension. The goal? Get people to swipe.

Slide 2: “Regular posting & commenting.”
Obvious, but not complete. The curiosity is building.

Slide 3: “The more you create & engage, the more attention you’ll attract.”
Still true, but not the full story. So they keep going.

Slide 4: “But if you don’t have the time, LinkedIn will always feel like an uphill battle. Until now…”
Now we’re at the crescendo. People feel seen. The setup is ready for the pitch.

Slide 5: “Hey there, I’m Maria Marchewka, your LinkedIn Ghostwriter. I help executives and founders share their stories on LinkedIn to attract opportunities.”
The close. The who, the how, the help.

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Your Turn

If you have this feature on your profile, play around with it!

Here are a few of my high-level thoughts to consider when assembling yours:

  • The slides move fast. Like, really fast. So each one has to hit quickly and clearly.

  • The format works best as a progressive story, each image tees up the next.

  • This is prime real estate here. Unlike your feed, this stays put. It’s a complement to your headline and About Me section. It’s another chance for you to explain more of what you do in a way that’s always visible.

  • Check it on mobile before you publish! Over 70% of LinkedIn users view it on their phones, and what looks great on desktop might get cropped or cut off on mobile..

This feels like one of those rare LinkedIn updates that’s actually useful.

Before You Go…

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