Have you noticed it?
Because I know I have.
Reach on posts is taking a hit.
And, listen, it’s not you, it’s LinkedIn.
I’ve seen several reports and a lot of talk on the platform that organic reach is down significantly.
But here’s the good news: engagement on comments is up.
That means there’s a real opportunity for you to show up and stand out, not because of the content you’re publishing, but because of the comments you’re leaving.
Short, cookie-cutter comments like “Congrats on the new job!” won’t move the needle.
Comments that require a little more effort are getting the spotlight.
So, let’s chat about comments.
They’re not just a nice-to-have anymore; they’re becoming the main event.
They:
Now display impression counts
Can drive more profile views. LinkedIn tracks when people discover you through your comments.
Work for you even on days you don’t post.
If you want traction, you need to aim for comments of 15+ words.
These comments should add something to the conversation, like an example, counterpoint, question, or a story.
If you need help getting started, I put together a swipe file with 5 scenarios + 10 plug-and-publish templates to help you write meaningful comments.
Your Turn
Scroll your feed today and pick FIVE posts that interest you. Leave a 15+ word comment on each using the templates I shared with you.
Your goal is to show up and share your perspective when it adds value.
Before you go
*That’s an affiliate link.