🍴How's your reach?

Have you noticed it?

Because I know I have. 

Reach on posts is taking a hit. 

And, listen, it’s not you, it’s LinkedIn. 

I’ve seen several reports and a lot of talk on the platform that organic reach is down significantly. 

But here’s the good news: engagement on comments is up. 

That means there’s a real opportunity for you to show up and stand out, not because of the content you’re publishing, but because of the comments you’re leaving. 

Short, cookie-cutter comments like “Congrats on the new job!” won’t move the needle. 

Comments that require a little more effort are getting the spotlight. 

So, let’s chat about comments. 

They’re not just a nice-to-have anymore; they’re becoming the main event.

They:

• Now display impression counts

• Can drive more profile views. LinkedIn tracks when people discover you through your comments.

• Work for you even on days you don’t post.

These comments should add something to the conversation, like an example, counterpoint, question, or a story. 

If you need help getting started, I put together a swipe file with 5 scenarios + 10 plug-and-publish templates to help you write meaningful comments. 

📁Get your LinkedIn Commenting Swipe File

Your Turn

Scroll your feed today and pick FIVE posts that interest you. Leave a 15+ word comment on each using the templates I shared with you. 

Your goal is to show up and share your perspective when it adds value. 

Before you go

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