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When you’re reviewing your post analytics, what are you actually paying attention to?
Impressions? Reactions? Comments?
Lately, I’ve been zeroing in on saves.
I check my posts and catch myself thinking, “Did anyone bookmark this?”
I’m hung up on it because a save isn’t passive.
It’s not a scroll-and-double-tap moment. It’s someone saying, “This is helpful. I don’t want to lose it.”
People don’t save posts that sound like everything else in their feed.
They save things they plan to use.
So, what makes a post worth saving?
Here are three things I’ve found.
1. Teach them something they’ll want to come back to.
If you’ve ever saved a post, why did you do it?
It wasn’t because the post was perfectly formatted. You saved it because it gave you something you didn’t want to lose, like a:
Tip
Tactic
Solution
Reminder
I see this all the time. People share opinions or observations and stop there. But when you take that extra step and show someone how to apply it, that's when saves happen.
2. Focus on Ease
Clean formatting matters. So does clean advice.
When you pair both, you’re on to something, because when someone saves a post, they’re usually thinking, “This is good! I want to come back to this when I’m ready.”
Posts with:
clear bullets
numbered steps
a “try this next time…”
a digestible framework
a screenshot-worthy graphic
All work. And, it’s not because they’re pretty to look at. It’s because they remove friction for the reader.
Chunks of text make people work. Vague thoughts create ambiguity, and clever writing forces people to re-read.
Nobody saves content that annoys them.
Easy to read and use = easy to save.
3. Write to their reality
A save-worthy post meets your audience where they are.
Feeling seen creates a strong emotional pull, and the more you can describe the moment/season they’re in, the faster they pay attention.
Here’s an example.
My best post of the year so far was about me falling off the Gary Vee bandwagon.
It worked because it had all three elements:
I opened with something people could relate to
I broke down his commenting strategy into actual steps
I gave them a clear thing to try
This post earned 56 saves!
People save solutions to problems that feel personal.
Saves aren’t so much about popularity as they are usability.
So, this week, write a post that teaches them something, focuses on ease, and is written to their reality.
Do all three, and I'd bet money someone bookmarks it!
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