🍴I Wish I Thought of That Vol. 3

I’ve been interested…OK, obsessed lately with reducing the amount of toxins in my house.

I went down a rabbit hole one day after I listened to Allison Evan’s episode of The Skinny Confidential Him & Her Show and I haven’t come up for air since lol.

Anyways, on my newfound quest, I started thinking about other products that are usually loaded with crap.

Toothpaste came to mind and that’s when I stumbled on RiseWell.

Immediately after landing on their homepage I was greeted with this copywriting gem that’s the focus of this weeks’ I Wish I Thought of That Thursday.

First of all, I love the simplicity of the hero image.

There’s just enough going on that you get the gist of their product offerings, but not too much that you get overwhelmed.

But the pièce de résistance was the text on the hero image…

It’s so simple.

It’s so poignant.

It’s so easy to understand.

It’s so good I wish I thought of it.

But, seriously, companies now-a-days can basically say whatever they want about their product.

They blur the lines of fact and opinion to improve their sales.

So when you see that RiseWell’s products are backed by science, you feel a bit more confident and trusting which makes you want to explore their products.

Plus, the Feared by Cavities. line supports the buyers’ wants and needs - a quality toothpaste that’s proven to do it’s job.

RiseWell could have bombarded people with the nitty gritty details of their science on the homepage.

But, they didn’t.

They reserved that information for another page on their website.

They distilled their message down to the basics and gave us just enough to keep us on their website to learn more.

The lesson here, like this homepage copy, isn’t complicated…

If you want to get your message across to your audience, keep it simple.