🍴I Wish I Thought of That Vol. 4

If you cold plunge and don’t share it on social, did you even cold plunge?!

Seriously though, cold plunges are popular.

People talk about them often.

It feels like every other Story is someone dunking themselves in ice cold water in the name of health.

I’m not a hater, but I’m kinda jealous.

Speaking of jealousy (the good, motivating kind, remember?!), this week’s I Wish I Thought of That Thursday feature is from The Pod Company.

This ad caught my attention for a few reasons:

1. I like the use of emojis in the caption. It made me look…and take a screenshot…and then write about it in my newsletter :)

2. The caption copy was simple and to the point.

3. Their imagery complimented the caption copy of “Cold water therapy anytime, anywhere.” It looks like the guy is in the middle of somewhere picturesque and where you typically wouldn’t cold plunge.

4. I loved the layout of the pictures and how they made them look like files in a Google Drive. They got more out of their ad copy by adding the benefits of their products as the file names. I thought that was super creative.

Suggestion Box 🗳️

“The #1 Original Portable & Affordable Ice Bath” was used twice in the ad.

I’d get more bang for my buck by swapping the top with one of their customer reviews, “Game changer! I've used the Ice Pod every day since I got it.” and add the TrustPilot logo for credibility.

Overall, I thought this was a good one!

What do you think?