🍴I Wish I Thought of That Vol. 6

Welcome to I Wish I Thought of That Thursday!

This week’s feature is from Omnilux. They’re a company that specializes in LED therapy.

Odds are you’ve seen an Instagram influencer wearing one of these masks.

They honestly give Hannibal Lecter vibes, but people swear by them.

I was in a mindless rapid fire consumption of my Stories the other day and saw this ad.

I snapped out of my trance to actually look at it and realized, I liked it.

Here’s why:

• First off, the red lights caught my attention.

• The less polished look of this ad made me think it came from someone I followed. So, I naturally slowed down to see who posted about it.

• I liked the use of Post It notes to talk about their sale. It was simple and to the point.

• The Shop Now link made it easy for people to click and look through their products.

I feel like companies have a tendency to overcomplicate and overstuff their ads with information.

In this case, the less is more approach worked great.

They showcased their product, they included the information they wanted you to know, and they made it easy for you to explore the sale.

Do you use red light therapy? I’m getting more and more interested by the day!