🍴It's like mental hand-holding

We’re all wired to love stories.

Our ears perk up when someone we know tells us, “I have a story for you.”

We’re immediately intrigued.

Our minds go from 0 to 60 trying to figure out the topic.

We’re invested.

Successful brands understand this.

They create that same sort of excitement in their marketing.

Stories take your audience from their current reality and help them tap into their imaginations to envision how your product/service can help them.

I believe there’s a time and place for sales pitches.

There’s nothing wrong with them.

But, if you want to build a connection and nurture relationships, try stories instead.

Build Your Story’s Framework

Here are some steps to help you build the framework of your story.

Use your answers to write content for social posts, email campaigns, blog posts, etc.

Here’s an example:

• Find and focus on one common pain point your audience experiences.

Your audience wants to eat healthy, but they don’t have the time to shop and cook.

• Highlight the emotions they feel because of it.

They’re frustrated and feel stuck.

• What’s the outcome they’re looking for?

They want a solution that helps them consistently eat healthier dinners without the hassle.

• How do they want to feel?

They want to feel at ease because they have a new routine and know healthy meals will be ready for them daily.

You now have the foundational pieces in place.

You know what they’re struggling with and how it makes them feel.

You also know what they’re looking for and the future emotion they want to experience.

Perfect.

Use this information and build a story around it.

Lean into their vantage point.

You want your readers to nod their heads in agreement because they’ve been there before.

They get it.

From there, guide them to a solution — your product/service.

Your empathy is the catalyst of their interest.

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