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- 🍴IWITOT Vol. 11: "Dad Shoes"
“It was the best of times, it was the worst of times.”
A pop-up neighborhood of mansions next to an impoverished neighborhood.
Journey’s “small town girl” and “city boy” in Don’t Stop Believin.
Three random examples with one common theme - juxtaposition.
The goal of juxtaposition is to place two elements together to highlight their contrast.
This literary technique adds depth to writing by stirring emotion in your readers.
Morgan Parry (Check out his newsletter: Creator Coffee Break) reminded me of this New Balance ad in our Threads exchange, and now it’s my I Wish I Thought of That Thursday feature.
Here’s a better look at the ad:
It took nine expertly arranged words and one literary technique to create this word nerd mic drop!
Worn by supermodels in London and dads in Ohio.
This sentence uses two instances of juxtaposition:
Supermodels vs. dads
London vs. Ohio
Both highlight the differences to amplify the common theme — a shoe that can be worn by anyone, anywhere.
This ad is pure copywriting magic! 🪄