🍴IWITOT Vol. 12: Flip it & Reverse it

Sorry that I got Missy Elliott stuck in your head.

You’ll understand why I mentioned it soon.

Every morning, while my husband and I work out, we put the TV on in the background.

David Goggins would rip us to shreds for it, but it’s nice to have a little distraction.

Last week, I kept seeing this Honda F1 ad.

And, every time I saw it, I felt familiar feelings well inside me…

Creative jealousy.

It’s an envy-inducing piece of content, which is why it’s this week’s I Wish I Thought of That Thursday feature.

If you haven’t seen it yet, please watch:

I mean…

COME ON.

It’s so good.

You don’t even have to like F1 to get the chills.

It’s a motivational masterpiece.

The ad starts off with a defeatist attitude. It read like a white flag cuts through the air in an act of surrender.

Then, they flipped it and reversed it (now you see why I mentioned Missy Elliott?).

That white flag quickly became checkered as they reversed the poem.

I’ve watched it countless times, and each time, I become more enamored with the beauty of a reverse poem.

From the words to the video, it was a true work of heart.

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