Last week, I started a new LinkedIn challenge.
Send three DMs a day.
Not pitches, just normal, human-to-human messages.
Sometimes it was a compliment on someone's recent post and what specifically landed for me. Other times, it was a quick check-in with someone I haven't talked to in a while.
The whole point is to put the spotlight on them.
I'm doing this because the longer I'm on LinkedIn, the easier it is to treat the whole thing like a stage.
We go on autopilot, posting and checking numbers, but the people who actually get somewhere on the platform (and off) are the ones having real conversations behind the scenes.
We could all use more of that.
Three DMs a day takes maybe ten minutes, which is probably less than most of us spend aimlessly scrolling between tasks.
This is your official invite to the challenge.
The only rule…
NO PITCHES.
And no bait-and-switch either. Don’t make the conversation feel very normal, and then BAM, hit them with a pitch. That totally discounts everything that led up to it.
Keep it human and about them. That's the whole challenge, and it's surprisingly fun once you get going.
Interested in working with me? Get in touch.
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