🍴Looks matter

162 words ⬇️

It’s 9:36 p.m.

My kids are finally in bed.

I spent the better part of the afternoon channeling Laura Ingalls Wilder while my kids beat the crap out of each other in the dark.

Power outages aren’t the vibe.

You know what else isn’t a vibe?

❌ Big chunky paragraphs in your LinkedIn captions.

If you want your posts to get more love, it’s not just about great writing.

(That’s important)

It’s about looks, meaning, your formatting matters.

✅ Everyone reads bite-sized posts.

Here’s what keeps people hooked:

• Writing short paragraphs, no more than one to two sentences.

• Keeping visual interest by adding emojis where it makes sense.

• Including line breaks. White space gives people’s brains breathing room.

• Aiming for 10 - 15 sentences per post. That’s the sweet spot!

Formatting makes all the difference, and these four tips can help you get (and keep) people’s attention.

Do you have a formatting tip that has worked for you?

Hit ‘reply’ and let me know!

Before you go

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