🍴Make your content skimmable

339 words ⬇️

As we scroll, we consume content within milliseconds.

That’s why our content needs to work with this skimmer mentality.

People want to extract the most value with the least amount of effort.

Mirror this mindset with the way you structure your LinkedIn content.

For starters, realize that every sentence serves a purpose.

Think of them like mental stepping stones.

They help readers move from start to finish.

Weak or wordy sentences are like rocks with jagged edges.

They impede your readers’ progress and cause them to turn around, lose interest, and move on to the next piece of content.

To deliver clarity and keep the momentum going with your content, try this ⬇️

Vary sentence length to create a reading rhythm.

Big chunks of text in posts are off-putting to people.

Use short sentences to make your content welcoming and skimmable.

The sweet spot is 10 - 15 sentences per post, which makes reading easier and faster.

Here’s an example of one of my LinkedIn posts that performed well and put this tip to use:

Here are the stats on this post:

• 21 comments

• 28 reactions

• 938 impressions

Why does this matter on LinkedIn?

Everyone’s vying for attention.

Your posts are opportunities to show off your expertise and create connections with people.

They’re not there to fill up space.

By understanding how people consume content, you can tweak yours to transform their scrolling into meaningful engagement.

Your Move

Look at your LinkedIn posts.

Do they have big chunks of text? If they do, go through and rework them.

Get rid of filler words.

Chop big sentences down into shorter ones.

Add spaces between them.

Create a flow to take people from the first sentence of your post to the last.

PS I share more tips like this in my LinkedIn Starter Guide. Download it here!

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