🍴Pillar Content

A piece of content isn’t just a piece of content.

It’s more than that.

It’s pillar content if you put your mind to it.

Quick refresher: pillar content serves as the foundation to create additional pieces of content.

This mindset shift will help you approach your content differently so you can consistently fuel your content marketing machine.

In the example below, our pillar content is a blog, “5 Benefits of Pillar Content”

You’ll see how I took that one blog and created additional pieces of content that could be published periodically over the next few weeks/months on social.

This was super high-level but I wanted to give you a feel for how this process works.

Your pillar content doesn’t have to be a blog either.

It could be a YouTube video that you:

• Break down into YouTube Shorts.

• Create an email marketing campaign to promote the video.

• Write additional social media posts that tease various chapters of the video.

• Turn the transcript into a blog post.

The list goes on!

But, hopefully you get the gist — Make your content work harder for you by turning one piece, into more.

LinkedIn Prompt

Do you have a piece of content that includes a list?

If you do, break each bullet point down into separate LinkedIn posts that you can schedule over the next few weeks/months.

If you have questions or need clarity, I’m here for you! Just reply to this email :)