🍴The 4 U's Framework

I recently stumbled on a framework that I know will transform my subject line writing.

It’s called the 4 U’s Framework.

The goal is to write subject lines that are Useful, Urgent, Unique, and Ultra-Specific to get people to click.

Here’s a quick breakdown of the 4 U’s and how you can use them to write your subject lines:

Useful - Offer benefits or solve a problem.

Ex: INSIDE: 4 ways to improve your sleep

Urgent - Time-sensitivity spurs action.

Ex: 60 minutes left to save 50%

Unique - Highlight a fresh idea.

Ex: This writing tip is a game-changer

Ultra-specific - Be quick and clear.

Ex: 3 words to stop using in your subject lines

You don’t have to use all four in every subject line. However, including more U's will strengthen and make your subject lines more clickable!

My Go-To Email Subject Line Tool

Omnisend's subject line analyzer.

I use it every day when writing my subject lines.

What’s even better is it’s FREE.

Try it out if you haven’t already!