🍴The Blueberry Bargain

There were about three blueberries left in her bowl.

“You need to finish those.”

“I don’t want them.”

“But they’re good for you!”

continued blank stares

We were in a stalemate, and I knew I had to do something if I wanted my daughter to eat those blueberries.

So, I decided to try something different.

Instead of telling her to eat blueberries for no real reason other than because I told her to, I took out my phone and Googled “health benefits of blueberries.”

I skimmed through a few articles and found they’re good for you:

🧠Brain
❤️Heart
🦴Bones

That’s the toddler translation.

This time, instead of just plainly telling her she needed to eat them, I told her why she should want to.

Now, I had to get a little theatrical, but I broke it down in a way that helped her understand that those blueberries were more than just a fruit keeping her from leaving the table to play.

They were a fruit with magical powers that helped her build a healthy heart, brain, and bones.

You can do the same for your marketing messaging.

It’s easy to tell people your product’s the best, and they should buy it.

But it doesn’t resonate.

It’s like Alex Hormozi said,

“People don’t want to feel like they were sold on something. They want to feel like they bought something.”

Instead of feeling forced, they feel empowered to buy.

Instead of feeling like they have no choice, they feel the choice is theirs.

Instead of feeling sold on something, they feel like they bought something.

That’s the sweet spot.

Let’s Connect on LinkedIn!