🍴The more you give, the more credibility you create

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I first met this online friend on Threads, and over the past six+ months, we’ve supported each other through newsletters, social posts, and even a phone call, swapping LinkedIn ghostwriting strategies.

Two ghostwriters, openly sharing our processes.

It’s easy to think that giving away your secrets means fewer opportunities. But it actually opens you up to more.

The same is true on LinkedIn.

Try it for yourself.

Pick something you usually keep to yourself. Maybe it’s a template, a process, or a system you’d casually mention to a peer. Share it.

You don’t need to dress it up in fancy packaging; you can keep it simple. Your goal is to share what you know.

What usually happens is that it gets people’s attention. They ask questions and start to associate you with the outcome you help them achieve.

It’s not… “Perfect, I don’t need them now.” It’s… “If this is free, imagine what it’s like to work with them.”

Here are a couple of examples from my LinkedIn:

• The LinkedIn Project — A behind-the-scenes look at my Writing-Only package sparked nine thoughtful comments. Proof that even personal stories (“palate cleansers”) resonate.

• The Hook Swipe File — A post teasing my latest freebie, my favorite LinkedIn hooks, drew comments like: “Thank you for always providing valuable insights and breaking it down for actionable ideas.” That’s not just engagement to me, it’s impact.

Takeaway: Sharing things for free isn’t a loss; it’s leverage.

Marketing ideas for marketers who hate boring

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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

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