🍴This is the OG Clickbait

Let’s take a trip down memory lane, shall we?

You’re at your grandparents’ house. 

All the adults are in the kitchen, sitting around the table, talking. 

You?

You’re on a solo mission to find something sweet. 

You’re searching high and low. No luck. 

Until…

You open the linen closet, and right before your very eyes, you see a shiny blue tin – jackpot. 

Your eyes widen, and your stomach grumbles as you pop off the lid and…

Sewing supplies. Lots of them. No cookies. 

You never questioned why a tin of cookies was in the linen closet; you just thought your grandma was somehow in on your secret scavenger hunt. 

Regardless, you went from the highest of highs to the lowest of lows, all in a matter of seconds. 

That’s what readers feel when they click on your headline, open it, and you don’t deliver. 

When you do this, you create a disconnect that leads to discontent. 

Something you want to avoid. 

Yes, your headline has to be good enough that people click. 

BUT….

It can’t be misleading. 

You’ve probably been duped by clickbait before.

You read a salacious headline promising a bombshell, only to realize after clicking that the “bombshell” was nothing more than those Bang Snaps kids throw on their driveways on the 4th of July.

So, how do you write headlines that don’t, for lack of a better term, suck?

Try these tips

3 Tips to Improve Your Headlines

Use Numbers.

When people are scrolling, they want to know exactly what they’ll get from a piece of content.

Vague headlines like “Tips for Writing Email” won’t do it for them.

They want more. They want specifics like “4 Tips for Writing Star-Worthy Emails”

Be Emo.

Writing good headlines isn’t a phase, mom!!

Headlines make or break your content, so that’s why it’s important to use words that make people feel something.

Here are some examples of emotional trigger words:

Proven | Essential | Increase | Simplified | Easy | Surprise | Free | Weird | Odd | Quick

Get Personal. 

Let’s be honest; we’re all a little self-centered. Adding “you” or “your” in headlines can make it feel more personal and direct to the reader. 

Copywriting Mistakes to Avoid →  Are You Making These Copywriting Mistakes?

30 Days to a Better Mindset → How to Improve Your Mindset in Just 30 Days

Master Time Management in 3 Steps → Master Your Time Management in 3 Steps

If you have, what was inside? I’d love to know!!