🍴The Rule of One

It was the end of the day. 

I was wrapping things up for work, cooking dinner, and making sure my kids didn’t do anything crazy.

Multitasking at its finest. 

It isn't a shock that my attention wasn't solely tuned into one thing.

Unfortunately, because of this, my hamburger buns in the broiler suffered. 

I wanted a golden, toasted look, but thanks to a diaper change, they stayed in the oven a little too long and came out looking like barbecue briquettes.

The same thing happens when you try to multitask with your messaging.

If you cram too much, your audience only focuses on certain things, forgetting about the others.

That's why Michael Masterson's Rule of One is a concept to consider.

It's simple. 

Masterson suggests that every campaign should have ONE interesting main idea. All the supporting details should reinforce it.

If you want to give this concept a spin (I think it’s especially helpful for social media and email marketing campaigns), here's what you need to know.

Focus on...

ONE audience - narrow your focus to one audience. Make it feel like a one-to-one conversation. 

ONE message - pick one thing you want to talk about. This idea should be simple, impactful, and believable. No one wants to play mental ping-pong! 

ONE call-to-action - direct your audience to one destination per campaign. 

ONE emotion - when you make people feel something, you'll get them to do something. Pick one emotion the reader is experiencing and work around that.

If you’re writing sales copy, focus on all the above + ONE problem & ONE solution. 

Let’s connect on LinkedIn!