🍴Trim the Fat

You could have the juiciest steak hand-delivered by Salt Bae.

But if you get a forkful of fat, that’s all you’ll talk about.

You won’t care about the presentation or the cut of meat.

You’ll fixate on that chewy chunk of fat you inconspicuously spit out into the fancy restaurant’s cloth napkin.

That piece of fat cancelled out the good.

The same thing happens when you cloud your messaging with fluff.

The main message could be AMAZING.

It could be content that gets people to take action.

But, if it’s overshadowed with too many details that you think are important, rather than what your audience cares about, it’s like that forkful of fat.

It ruins what could have been a great experience.

Trim the fat.

Keep your content lean and focused.