🍴Was Inigo Montoya a marketing mastermind?

What if the secret to strong messaging was hidden in a classic movie?

If you’ve watched The Princess Bride, you remember this line:

It’s a memorable line, but it begs the question, was Inigo Montoya a marketing genius?

He repeated this message so many times everyone knew it.

You can (and should) do the same with your messaging.

Repetition helps:

1. Build familiarity with your brand.

2. People recall your message.

3. Keep your brand top-of-mind with the consumer.

Here are some tips to create your own Inigo Montoya-style message:

1. Identify your main message - Inigo’s message was clear, and so should yours. Make sure it offers unique value.

2. Keep it simple - Your message should be short, direct, and easy to remember.

3. Make it emotional - Inigo’s message was personal and powerful. How can you use emotion to make yours come to life?

4. Test it - Writing a strong message is like learning how to sword fight - it takes practice. Test and refine it until it clicks.

What’s yours? Write it today and start repeating it any chance you get!

That’s all for today!

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