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- 🍴What's in it for me?
In the early days of Spanx, Sara Blakely didn’t just show up to sell.
She showed up with a strategy:
Make her product their win.
When Spanx finally landed in department stores, she’d go to the morning rallies to educate the four-person hosiery team.
She knew she needed to reach more people, so she started handing out free products to other departments.
But the giveaway wasn’t what sealed the deal.
It was how she answered the one question everyone was secretly asking:
“What’s in it for me?”
When she went to the shoe department, she didn’t just pitch Spanx.
She told them her product would make women feel confident enough to wear strappy sandals or shoes they’ve never tried before.
Suddenly, Spanx were no longer just shapewear.
They were a sales driver for shoes.
Her product became the catalyst for someone else’s commission.
What does this mean for you?
When you’re writing a LinkedIn post…
Don’t just focus on what you’re saying. Focus on what they’re hearing.
Spell out how your product/service helps them.
Answer the question, What’s in it for me?, before they ask it.
Remember, your offer isn't the hero. Your audience is.
Your offer just helps them win faster.
Before You Go…
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