Sponsored by
Nothing beats the comments on your posts when you can tell someone actually read it, and then thought about their response before typing it.
I'm talking about a real reply, not just a reaction and not "great post!"
That's the best, and most of the time, the conversation ends there.
It shouldn't. A real comment costs someone a minute of attention and a little bit of their thinking. People spend that kind of effort on content they actually care about, so when you get a comment like that, they're telling you they're interested in what you have to say, and probably in you.
Don’t let the conversation end there.
Save 10+ Hours a Week With 37 Claude Prompts
Every manager faces the same situations before lunch: a message to land, a meeting to run, a hiring call, a report due. The AI Report built 37 Claude prompts for exactly those moments, organised by the situations every manager faces.
Copy the prompt, fill the brackets, run it in Claude, and get back 10+ hours a week. Oh, and it's free.
All you have to do is subscribe to The AI Report, a 5-minute daily AI brief read by 400,000+ business leaders at IBM, AWS and Microsoft, and the full prompt pack lands in your welcome email. The newsletter and the prompts, both free. Subscribe and grab both
What you do next is what turns a good comment into a real relationship.
Start by replying publicly, always (you want to keep your post in the newsfeed as long as possible!). Then take it a step further.
If you're not connected yet, send the request with a line about what they said. Something like, "Your point about X stuck with me. I’d love to stay connected." Specificity beats generic every time, because it proves you read their comment the way they read your post.
If you're already connected, follow up with a short DM. "Appreciated your take on my post today, that's a smart way to think about it." is enough. You don’t have to write an essay. Just a quick acknowledgment of their time and thought.
And if the comment pushed back on something you said, send the DM anyway. "Enjoyed the back and forth on that one" tells them respectful disagreement is welcome.
That comment took real effort to write. It deserves a real response.
Think about conversations you remember.
They stick with you because the person probably asked you follow-up questions and was engaged. That’s like the DM here. Think of it like the follow-up question that makes the whole exchange worth remembering.
The comment section is where you spot who's paying attention. The DM is where you build on it.
Before you go…