• The average price of a Rolex is between $7K and $12K

• The average price of a Timex is between $50 - $300

Both serve the same function — telling time.

The main difference is one has been reinforcing its story of luxury and exclusivity for 100+ years through its marketing, partnerships, and more.

This narrative, along with its quality craftsmanship, helps Rolex charge top dollar for its watches.

And, honestly, people see them as more than just watches; they see them as status symbols and milestone markers.

This comparison points to a larger lesson - we’re all basically selling the same products/services,BUT…

It’s the stories we share that shape our audience’s perceptions of our brand.

Copywriting is what sets the stage and your brand apart from your competitors.

Here’s something to think about as we head into the weekend ⬇️

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