Let’s say your business is getting traction, or someone hears your name at a dinner or networking event, and their curiosity takes them to your LinkedIn page.
They want to see who you are and learn more about the person behind the brand.
It’s then that they get hit in the face with a digital tumbleweed.
You haven’t posted in a year, and that post was a repost of a company announcement. You’ve never commented, so that’s a barren wasteland, too.
That’s what I call a cold profile. The part that really stinks is that they’re not thinking, “wow - this person must be SO busy and successful that they don’t have a minute to spend on LinkedIn.”
They’re thinking, “Wow - why haven’t they posted or even touched their profile? It’s 2026…That’s weird.”
It’s like driving past a restaurant everyone told you was amazing, and the lights are off on a Friday night when it should be busy.
When you see that, you assume something’s wrong, so you drive right past it.
That brings us back to our cold LinkedIn profiles and what people actually see when they land on yours.
When someone comes to your profile, they read your headline, look at your photo for about two seconds, and then they scroll straight down to your Activity. That little feed of your recent posts, comments, and reposts is where they get to know you better.
Your About section tells people about you and your experience. Unfortunately, a lot of them read like they ran their resume through ChatGPT and said, "Write an About section." It’s low-effort, generic, full of emojis, and blends in with other people’s. Your Activity is the part that's harder to fake because it's proof you show up, and it tells a stranger whether there's a real person behind it.
Now the good news, because there is a lot of it. Warming up a cold profile is genuinely one of the easiest things you can do on this whole platform, and it doesn’t require you to quit your day job and glue yourself to LinkedIn.
Here’s what I suggest:
Start with comments.
It’s the lowest lift, and your comments show up in your Activity just like posts do.
Commit to commenting on at least five posts a day. Go beyond “good post!” Share a sentence that adds a thought or tells them why what they said caught your attention. I always suggest putting a 10-minute meeting on your calendar at the same time every day so you don’t skip it. Then, set a timer and comment. When it goes off, you’re done.
PLUS, I always say, comments are content. I can almost guarantee you’ll leave a comment on someone’s post that you can then turn into a post of your own. You’ve already done the heavy lifting, develop the idea a bit more and you have a fresh piece of content to post.
Publish one post per week.
That’s all it takes to start. Going from zero to a post a day will be jarring to your audience and make them question the authenticity of what you’re posting. Not to mention, you’ll burn out. Start slow, create the habit, and then build the volume.
Download my Prompt Starter Pack and get 10 post ideas to get you started.
Give your About section a facelift.
Last, read your About section like a stranger would. This is the one spot a visitor will actually skim, so it's your chance to tell them who you help and why they should care. If you need help writing yours, grab my LinkedIn About Me Blueprint to walk you through it.
Do those three things, so the next warm lead who searches your name finds someone who's clearly home and worth their time. Which, considering they already went out of their way to look you up, is a pretty low bar to clear. So clear it.
See you next Monday!