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The desks were pushed together, and the last chair scraped across the floor as we all got settled in.
Mrs. Cooper stood at the front of our fourth-grade class, holding up a blank sheet of paper. Our assignment was simple: write a short story about anything.
As soon as she finished, my pencil was a magnet to the page. My head rested on my arm, words poured out, and I slipped into a flow state I didn’t even recognize at the time.
Only years later did I realize that feeling of creative comfort was the moment I knew writing was the path I was meant to take.
We all have moments like that. The ones that confirm, “This is it. This is where I’m meant to be.”
You rarely recognize them in the moment. But hindsight illuminates them for us.
It’s a story worth sharing on LinkedIn because it’s relatable. Everyone has one.
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Here is the simple framework I use to help my clients find and share theirs ⬇️
1. The Spark
That first moment you now recognize as a signal. It was small at the time, but clear in hindsight.
Example: “In Mrs. Cooper’s class, the moment my pencil hit the page, I felt that rare flow state. Something clicked.”
Questions to ask yourself:
When did you first feel completely absorbed in your work?
What small detail stands out most when you look back?
What made that moment feel different from everything else?
2. The Confirmation
What made you realize it wasn’t a one-off feeling, but something deeper?
Example: “It stuck because it felt natural. I could spend hours writing and still want to keep going. That comfort in creativity was a clear signal that this was where I belonged.”
Questions to ask yourself:
When did you notice yourself coming back to this again and again?
What reinforced that this was something to pursue?
How’d you know this wasn’t just a passing interest?
3. The Tie-In
Show how that moment continues to shape your work today.
Example: “Even now, when I sit down to write newsletters or posts, I chase that same feeling, head down, words flowing, ideas clicking into place. That spark still guides how I work with clients every day.”
Questions to ask yourself:
How does that defining moment still show up in your work?
What habits or values from that moment still guide you?
How does it influence the way you approach challenges or opportunities today?
These stories remind people you’re human, not just a title on a profile.
My challenge to you this week is to take 10 - 15 minutes to use this framework and write yours.
Bonus: Once you've written your defining moment story using this framework, focus on making your post hook stand out. I put together 11 proven hook formulas that get people actually to read your posts.
If you post it on LinkedIn, send me a DM to let me know. I’d love to read it!