🍴I wish I thought of that Vol. 1

I’m constantly scrolling.

Every once in a while, there’s an ad or post, that makes me aggressively thumb my screen, take a screenshot, and suppress my feelings of jealousy.

Not like the ugly jealousy that eats away at you and makes you do crazy things.

More of the, “Wow, people are creative”-type jealousy that inspires you.

I have a lot of these examples collecting dust in my camera roll.

So, I figured, why not make it a weekly feature?

Consider this your official welcome to “I Wish I Thought of That Thursday.”

If this catches on, we can call it something more snappy.

For now, it is what it is.

Anyways, here’s volume 1.

It’s from Charlie Ralph, a cosmetic clinic in Australia.

Someone shared it on LinkedIn and I commented with my, “File this under ‘campaigns I wish I thought of’” comment.

It’s my go-to for these posts lol

Why I liked it:

• It’s simple.

• Used a trending audio that made sense to the message (Sabrina Carpenter’s Please Please Please)

• It was a short clip. Right now, super short clips are knocking it out of the park.

• It was different from their other posts which helped it stand out.

Social stats: 18,584 likes // 1,031 comments

See the post here.

What’d you think? Do you like it?