🍴You're more than Tuxedo Pooh

This week, I shared a post about getting a Brick. 

I felt an urge to share it because I was excited about it. 

So, I took a picture, wrote a few lines about why I was excited, and hit post. 

It performed better than I expected:

This was a reminder that your feed needs palate cleansers.

Not every post needs to be a business manifesto, a life-changing lesson, a framework, or a case study.

That type of content is necessary. But it’s like having a conversation with your one uncle who only talks about his favorite sports team from the 70s.

You kind of glaze over as soon as he starts. Everything sounds the same. 

The same can be said if you only post "strategic content." You train your audience to expect a certain version of you. The polished one. The expert one. The one who always has the answer.

You start feeling like this:

There’s a time and place for Tuxedo Pooh, but we have more to offer.

The Brick post wasn’t about my expertise, far from it. It was just me sharing something I was genuinely excited about in the moment.

And people responded because it felt real.

You're allowed to post about the weird thing you're trying, the book on your desk, the observation from your morning walk.

The thing that has nothing to do with your "niche" but everything to do with who you are.

This week, find your “Brick moment.”

Here are four places to look:

The observation: Talk about something you noticed recently. This could be during your commute, on your morning walk, in a meeting, or even while scrolling through your feed. 

The new skill: New productivity system? Fitness routine? Sourdough attempt? Someone will jump in with their own experience in the comments.

The recommendation: Talk about your favorite restaurant, office chair, podcast episode, etc. There’s really no limit to what you can recommend. 

The BTS moment: Give people a behind-the-scenes look at your workday. This could be a picture of your actual workspace, how you prep for client calls, your favorite item on your desk. Let people into your workday worldview.

PS I launched my first digital product. It’s a Finish-the-Post Checklist for $5. You can get your copy here.

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