🍴You're overlooking your best writing

You write better comments than posts.

You know it's true.

Your comments are relaxed, to the point, and confident.

They feel easy.

But when you sit down and write your own post, you freeze.

You start sanding your words, trying to smooth them out. You cut out the good stuff to make room for structure.

Comments let you join a conversation. Posts make you start one.

That shift from participant to leader changes everything.

When you’re commenting, the room’s already warm. If you have something to add, you do.

When you’re the one setting the stage for others with a post, there’s pressure to perform.

Your comment history is proof that you already know how to sound like yourself. The trick isn't finding your voice, it's translating it.

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Here’s what this looks like in practice with one of my comments:

Original Comment:

Everyone in your industry is saying the same thing.

When you understand that, it removes the pressure of thinking you have to reinvent the wheel and come up with something novel every time you hit “Publish.”

Common topics are like a present, and your unique spin/opinion is the wrapping paper.

Yes, your audience will get the same present, it’s just packaged differently.​

Here’s how I’d turn that into a fresh post:

You're talking about what everyone else in your industry is talking about.

There's nothing wrong with that.

The real problem is saying it the same way everyone else does.

Here's what I mean:

Everyone in your space is covering the same 5-10 topics. AI. Leadership. Trends. Productivity. Whatever your industry's "common topics" are.

When you realize that, it lifts the pressure to think you need to reinvent the wheel every time you hit "Publish."

Common topics are like presents your audience already wants. Your unique perspective is the wrapping paper.

They're getting the same present either way; it's just packaged differently.

Some people wrap it in data. Some in stories. Some are blunt one-liners that make you stop scrolling.

Your job is to say the thing everyone's talking about in a way only you can say it.

That's what makes people remember you.

Here's what changed:

The hook went from observation ("Everyone in your industry...") to direct statement ("You're talking about..."). I made it about the reader.

I added context the comment didn't need by listing specific topics (AI, trends) and spelling out the benefit (lifts the pressure).

I expanded the wrapping paper metaphor with examples (data, stories, one-liners) to help readers picture different approaches.

It’s the same voice and core idea, just reframed to stand on its own

Here’s how to do it:

When you see a comment get traction, look at what made people respond.

Was it your analogy? A blunt response? Whatever it is, it’s your hook.

Then ask: what context did the original post provide that your standalone version won't have?

Add that in 1-2 lines and expand the example or add another.

Your voice is already there. You have to stop treating posts like performance and start treating them like comments with context.

Pick one comment from this week that got engagement. Run it through this process and publish it.