🍴Your customers have influence

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Every customer is an influencer. 

They might not have millions of followers like Kim K., but their opinions hold just as much weight in their inner circles. 

Happy customers become an extension of your sales team. 

Picture this: One of your customers is out to dinner with friends. They share a positive experience with your brand. What happens next?

Odds are their friends will pull out their phones and start doing their own research of your brand. 

In that moment, you either earned new customers or grabbed their attention -- a win-win. 

How can you encourage your customers to talk about your brand positively in public?

Here are three ideas:

1. Personalize their experience. Use past purchases to create a tailored buying guide and send exclusive offers. Customization makes people feel valued.

2. Send a surprise gift. Whether it's a handwritten note or a special discount, sending a thoughtful gift shows appreciation and strengthens loyalty.

3. Give them the spotlight. Encourage customers to share their experiences, then feature them on your socials or website. When you highlight them, they’ll highlight you.