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- 🍴Before you write a new post, try this
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Before you start racking your brain for a new idea to post, check your previous ones.
One of the easiest ways I fuel my LinkedIn posting is by refreshing and repurposing content that already worked.
And no, I don’t mean a copy-and-paste job.
I mean giving a high-performing post a new angle, rewriting some lines, trimming others, and giving it another at-bat.
Today, I’m showing you exactly how I did that with one of my posts. I’ll be reposting this refreshed version on Wednesday at 9 a.m.
The Original Post
I’m a mom of two, so when my house is silent and Paw Patrol isn’t blaring in the background, I use my quiet morning time to work on my creative projects.
I understand the value of handling administrative tasks first, but while the coffee is coursing through my body and my brain is firing on all cylinders, I capitalize on that time to dig into writing.
How about you?
Do you start your day with creative or administrative work?
Results: 35 reactions | 45 comments | 1 repost âś…
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The Refresh
No emails. No distractions. Quiet.
I save my mornings for creative work.
My coffee is hot.
My house is calm.
My brain is actually working.
As the day goes on, I knock out the admin stuff.
But those first few hours? That’s when I write.
What about you?
Do you start your day with creative or administrative work?
What Changed
Refreshed hook.
Your first line is everything. It's the reader’s first impression.
If it’s interesting, they’ll keep reading. If it’s not, they’ll scroll past.
TIP: If I want my first line to hit harder, I add an extra space before the second sentence, so only the first line shows above the fold.
New format.
The original post was short, but chunked into two paragraphs.
The rewrite uses line breaks and shorter sentences, which makes it easier to read and skimmer-friendly.
Simpler content.
The first version was more creative and descriptive, “Paw Patrol blaring” and “coffee coursing through my body” painted a picture.
This new version keeps the core idea, but makes it punchier and more to the point.
Your Turn
Here are some things to consider when refreshing your post:
Pull up your top performers.
If you need help finding yours, check out this LinkedIn Analytics post I wrote.Find the angle that made it work.
Was it a story? A strong hook? A relatable insight?Switch the format.
Try changing the hook, structure, or tone. If you included a numbered list in the caption, try turning that into a carousel this time.Repost it.
Don’t overthink it. No one remembers every post you published. And, let’s be real, everyone didn’t see it the first time. Give your best ideas more chances to make an impact.
Want my help?
Reply to this email with a link to a post you want to refresh.
I’ll help the first 3 people who respond rewrite theirs!
Let’s make the most of what’s already working, together!
Before You Go…
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