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"Did I just talk about this?"
You ask it as you scroll back through your own posts, double-checking to make sure you don’t repeat yourself.
You want to keep your content fresh, but repetition is what sets you apart.
The feed’s crowded, and the reality is the people who follow you only catch a sliver of what you post.
The broken record of repetition you’re picturing in your head is far from what’s actually happening.
Being known for something comes from saying it over and over, from new angles, until it sticks to your name.
My thing is making LinkedIn feel more manageable and less stressful. So I keep talking about it.
Some days I talk about it through a story, other times I keep it simple and share a tip, on Saturdays, I share a post prompt.
All of these are coming from the same pillar.
A while back, I showed you how one piece of content can become many.
Today, I’m going at it from a different angle.
When all of those pieces trace back to the same pillar, you're teaching people what you're known for. You’re building your positioning one post at a time.
So the move is simple. Pick your pillar first. Then every post is another slice of it.
A pillar is usually the thing people already come to you for, or the topic you could talk about for a year without running dry.
Mine is making LinkedIn less stressful. Watch how far one pillar stretches:
One post about the blank page, and where to even start.
One post about writing a hook so people read past the first line.
One post about staying consistent without it swallowing up your whole week.
Each of those is a spot my readers get stuck, and that's all a slice is, one specific problem inside your pillar.
Those were three distinct topics that filter back to one pillar, and each one solidifies my position as the lady who makes LinkedIn feel more manageable.
Next time you catch yourself scrolling back, asking "Didn’t I just talk about this?," take it as a good sign. You found your pillar. Now go say it another way.
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