🍴Running low on content ideas?

Do this when you're stuck.

Author

Maria Marchewka
February 07, 2025

492 words ⬇️

I'm sure we all wish we could sit down at our computers and have ideas pour from our minds through our fingers and onto the screen.

Our newsletters would come together before our very eyes.

It'd be… eFfOrTlEsS.

Unfortunately, that’s not usually the case for me.

So, I started to think about how to make it easier to:

  1. Come up with topics.

  2. Write about them.

The Solution

Then it hit me like a baseball my son launched across the room… LinkedIn.

I'm already posting on the platform. I've already taken ideas and turned them into posts.

Why not turn my high-performers into newsletters?

By doing this, I’ll:

  • Save time building on proven content.

  • Write newsletter content I know my audience will find interesting.

  • Create cohesion between my LinkedIn presence and newsletter.

If you need help finding your most popular posts, check out 🍴LinkedIn Analytics for a step-by-step guide.

Now, it's not a copy-and-paste job.

It's about using the topics that resonate with people and expanding on them.

It’s about:

  • Digging a little bit deeper.

  • Adding a fresh spin to it.

  • Making it more actionable for the reader.

Turning LinkedIn Posts Into Newsletter Content

Once you’ve found a post that performed well and the topic is relevant to your audience’s interest, follow this quick framework to turn it into a newsletter:

  1. Start with your original post's core message.

  2. Add real-world examples or case studies, if possible.

  3. Include data or research that supports your point.

  4. Share a specific how-to guide or template.

  5. End with a challenge or prompt for your readers.

Example Time

Let me show you how this works.

Let’s say your LinkedIn post about LinkedIn post thought starters (very meta) crushed it.

Your newsletter could:

  • Expand on the importance of posting on LinkedIn with statistics that support your point.

  • Share a few posting tips that make it easier for the reader to stick with it (Ex, Scheduling time on your calendar for LinkedIn).

  • List the thought starters with quick explanations of how to bring them to life.

  • Include a downloadable LinkedIn Starter Guide.

Why it Works

The best part about this approach is you already know your audience likes the topic because they've shown you through their engagement on LinkedIn.

You’re taking a short-form piece of content, adding more detail, and giving it another at-bat.

Your Turn

Find three top-performing posts.

Choose one, set a timer for 30 minutes, and spend that time expanding on it by using the framework I shared.

I think you’ll be surprised how quickly it comes together.

TIP: Create a “Newsletter Ideas” document to collect your other top-performing posts. This makes it easy for you to pull from in the future.

What LinkedIn post will you transform first?