🍴There's magic in the mundane

309 words ⬇️

“You don’t have to have great ideas if you hear great ideas,” said Eugene Schwartz.

He’s right.

How often do you put pressure on yourself to come up with something new?

Even right now, as I’m writing this, I feel that pressure.

The pressure to build out some novel idea that makes you want my autograph.

It’s the same pressure that stifles our creativity and distracts us from the real magic: our ability to listen and observe.

Ideas are all around us.

We just have to recognize them.

A conversation about wilting spinach turned into a writing lesson. A song on the radio inspired a crash course on LinkedIn hook writing.

We’re surrounded by inspiration

It’s 5:53 a.m. right now. My kids are still asleep, and all I can hear is the clicking of my computer keys and the faint hum of the refrigerator.

There’s something in this solitude I can extract and use to create a piece of content about a morning routine and how I use these early morning hours for focus work. Inspiration from the ordinary.

This is the lesson I want to share with you.

Instead of pressuring yourself to have those coveted lightbulb moments, create them by listening to the whispers in the mundane, everyday moments.

Really pay attention and collect observations from your day.

It could be a snippet from a conversation, a problem you solved, a situation at work, or simply how you feel in the moment.

There’s no insight too big or too small. Just collect.

By the end of the week, you’ll have a list of thought starters to write your next great post.

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