🍴You don't have to post every day

Try this to build your reach

254 words ⬇️

Coming up with multiple LinkedIn posts a week can be challenging.

I struggle sometimes, too.

But if you want to build your personal brand and get your name out there, you have to fight the urge to lurk.

You’ve got to peel yourself off the sidelines and get in on the action.

If you’re stuck right now, that’s OK.

You don’t need to stress about posting because you’re going to focus on COMMENTING.

If writing a post feels impossible today, shift gears.

Spend your time adding thoughtful comments to other people’s content instead.

Here’s why this works:

It builds consistency.
Commenting keeps you in the game. It’s the easiest way to stay visible, active, and top of mind.

It expands your reach.
LinkedIn is giving quality comments more visibility than ever. You’ll notice there are impressions on your comments. That shows the algorithm loves engagement, not just posting.

It fuels creativity.
Some of my best post ideas started as comments. It’s a low-pressure way to warm up and spark new ideas.

It becomes content.
You already did the heavy lifting by writing a comment. Don’t let it go to waste. Repurpose it into a post of your own. That’s where my Comment Catalog comes in handy.

Your Turn 👇

Leave at least five thoughtful comments on posts in your feed today.

Then, copy those comments into your Comment Catalog so you have them ready the next time you’re stuck.

When you are, scroll through your catalog, grab a comment, and turn it into a post.

Before you go

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