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You open the post composer, the cursor blinks blankly at you like a teenager ready to call your bluff, and you sit there trying to figure out what to say about yourself that doesn't sound like bragging, oversharing, or something you'll cringe at by Thursday.
So you do the next best thing. You X out of LinkedIn altogether.
For a long time, I thought the block was a confidence issue.
Maybe for some it is, but I think the underlying issue is that many believe you have to show up as the main character, with lessons learned, wins, hot takes from a decade-plus in the industry, and a personal story that ties it all together.
That’s exactly the trap that stops you before you ever start.
People think main character energy is the price of entry, so they wait until they feel ready to deliver it. And, unfortunately, that day doesn’t come.
Main character energy is what you work toward, not what you start with.
If you’re struggling to get started or feel like you need a great reset, start with curating content.
Curation is more than sharing links and reposting other people’s content.
The curation I’m talking about is the kind that pays attention to what's happening in your industry and synthesizes it through your point of view.
The news hands you the topic, and you bring the take.
Here are a few examples of what that looks like in practice.
Your industry's biggest publication runs a story on a trend, and you post about what you think it gets right, what it misses, and what it means for the people doing the work.
You see the same questions and sticking points coming up in the comments and other posts, and you write posts that address them.
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You don’t have to be vulnerable or share a personal story to stand out. More often than not, you need to read and consume what’s in front of you and just say what you think.
And, the more you do it, the more you understand what it is you actually believe.
You start noticing which stories you keep reacting to, which arguments you keep making, which ideas you keep coming back to, and the topics that energize you.
You're forming your point of view in real time, and those patterns become the pillars you eventually post from when you write about your own work and perspectives.
You start noticing which stories you keep reacting to, which arguments you keep making, which ideas you keep coming back to, and the topics that energize you.
If I’m going full circle with the main character energy, think of curation like the understudy.
You’re building the habit and your confidence, you’re learning the lines. By the time you're ready to be the main character, you'll already know what's worth saying.
P.S. Curation is the warm-up. When you're ready to start writing from your own experience, that's where I come in. I pull the stories out of executives every day. Work with me.