- The Lunch Break🍴
- Posts
- 🍴4 ways to improve your subject lines
412 words ⬇️
You don’t need Captain Obvious to tell you subject lines are important.
They either get people to click or force them to scroll.
That’s why I’m jumping into things and giving you four tips to help improve yours.
Create urgency.
There's a fine line between creating urgency and coming off as spammy.
Matt McGarry did a solid job of this when promoting his course, Write Grow Sell.
Here's his subject line ⬇️
It’s simple.
You know there’s a finite number of spots left. So, if you wanted one, you had to act quickly or miss out.
Short and sweet.
Remember when I talked about people being skimmers?
The same applies to subject lines. Especially since mobile devices cut off longer ones, you should aim for 30 - 50 characters or four to seven words (nine max).
The subject line for this email is seven words and 37 characters.
Include numbers.
People want to know what they'll get before they read something.
Let’s test this theory.
What would catch your attention if you had to choose between subject lines? ⬇️
🍴 Here's how to improve your subject lines
🍴 4 ways to improve your subject lines
The first leaves things to the imagination. It's too much work for the reader.
The second lets them know exactly what they're getting. People love a little spoiler!
Ask questions.
Curiosity might have killed the cat, but it gets people's attention!
Questions pique people's interest and encourage them to click and read for answers.
Here’s an example of one of my subject lines that asked a question ⬇️
The open rate on this email was 50.4%
A Helpful Tool
One of my favorite tools is Omnisend’s email subject line tester.
It’s FREE and gives you high-level feedback on what’s working and what’s not.
I use it daily as a compass to make sure I’m on the right path with mine.
5-Step Subject Line Makeover
It’s your turn!
Try this 5-Step Subject Line Makeover:
Copy your last email’s subject line.
Test it and note the score.
If it scores low, use one of these techniques:
Create urgency.
Keep it short and sweet.
Include a number.
Ask a question.
Test your new subject line.
Did your score improve?
If not, try another tip and keep testing!
That’s all for this week! See you Monday!
Until then…