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- 🍴When NOT to hit publish
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You’re sitting at your computer, giving the final read-through of your LinkedIn post, but something feels off.
You can’t quite put your finger on what exactly it is.
Is the tone too sharp? Are you actually helping the reader or just adding noise to the platform?
Now, you lean back in your chair, stare at the ceiling, and find yourself in a mental tug-of-war because you want to stay consistent, but part of you is hesitating to hit publish.
That hesitation you’re feeling isn’t something to ignore.
That’s your editor brain doing its job.
It’s forcing you to be intentional about what you share with the world.
So how do you know if you’re being too harsh on yourself or if there’s a reason to follow that hesitation?
Here’s how to spot the difference:
Start with why.
Why do you want to publish this post in the first place?
Are you trying to prove, defend, or rush something?
If you are, pause.
Step away from the post and come back to it. If those feelings of hesitation persist, that’s your signal to drop it and come up with something new.
Do you want to share your perspective, teach, or document something?
If you are, proceed.
Check your emotional state.
Posts written in frustration, fatigue, or fear rarely sound as good as you think they do.
Again, space and fresh eyes give you an entirely new perspective on your content.
The best marketing ideas come from marketers who live it.
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The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
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Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Extract the good part.
If you’re ready to discard the post, read it one more time because every “off” post usually has one solid line or insight.
Copy that sentence into your notes and build a new post around that later.
Stay active, just differently.
If you can’t come up with anything fresh to post, you can do two things:
Go to your Analytics section and pull up your top-performing posts. Find one that’s evergreen and refresh it before repurposing.
Comment. Scroll through your newsfeed and leave at least 10 - 15 comments. 99% of the time when I do this, I turn a comment into a post of my own. A win-win!
There’s no prize for posting every day, but there is progress in showing up on LinkedIn with intentionality.
The next time you feel that sense of hesitation, give these tips a try to determine your next move.